CRISIS COMMUNICATIONS
PROTECT - STABILIZE - RESTORE
When a business faces regulatory scrutiny, damaging reportage, executive controversy, workplace incidents, data or product issues, or any event that threatens reputation and operations, proactivity and precision matter. CrossCheck Media’s Crisis Communications practice combines fast-acting counsel, media relationships, legal-sensitive messaging, and operational know-how to protect reputations, stabilize stakeholder trust, and restore momentum.
What We Do
We build and execute pragmatic, legally-aware communications strategies tailored for high-pressure moments:
Rapid-response counsel & activation — 24/7 crisis hotline, immediate situation triage, holding statements and board briefings.
Message architecture & spokesperson prep — executive talking points, Q&A, media training, live interview coaching, and mock press events.
Strategic media relations & message amplification — coordinated press outreach, op-eds, influencer engagement, and controlled briefings to restore narrative control.
Internal & stakeholder communications — employee messaging, investor briefings, municipal/regulatory liaison comms, and partner outreach to reduce business disruption.
Digital reputation & social response — real-time social monitoring, takedown/appeal support where applicable, and content strategies to counter misinformation.
Regulatory & legal coordination — we work alongside counsel to craft communications that are compliant, defensible, and aligned with operational remediation plans.
Post-crisis recovery & reputation repair — narrative rebuilding, earned media campaigns, community outreach, and long-term brand rehabilitation programs.
Our Approach
Assess (first hour / first 24 hours): rapid fact-gathering and risk scoring to identify legal, operational and reputational levers.
Stabilize (24–72 hours): deploy holding statements, coordinate counsel, train spokespeople, and begin controlled outreach.
Communicate (days to weeks): targeted media, stakeholder, and social campaigns that correct the record and protect revenue and relationships.
Repair & Learn (weeks to months): long-form reputation programs, policy/operations communications, and tabletop exercises to harden the organization against future events.
Our Partners
Commissioner Danielle Cohen Higgins on Migration, ICE
With a nearly $13 billion budget and a population approaching 3 million, Miami-Dade doesn’t look like other large U.S. cities — and Danielle explains why.